Vince Holding Corp. is expanding beyond its namesake fashion label after completing the acquisition of the operating business of October’s Very Own (OVO), the Toronto-founded lifestyle and streetwear brand associated with Canadian artist Drake.

The transaction marks the first major step in Vince’s plan to build a multi-brand retail platform. Rather than absorbing OVO into its existing fashion business, Vince will operate the two brands separately, allowing OVO to retain its distinct identity and creative direction while gaining access to Vince’s infrastructure and retail expertise.

Under the agreement, Vince has acquired OVO’s operating companies, stores, e-commerce platform and wholesale relationships in Canada, the US and the UK. The company will also serve as OVO’s core apparel and retail licensee, with a long-term agreement covering the brand’s intellectual property.

OVO’s intellectual property has been placed under a new entity controlled by Authentic Brands Group. Authentic owns 51% of the IP, while Drake retains 44% and Vince holds the remaining 5%. Vince has also secured exclusive rights to manufacture and sell OVO-licensed apparel worldwide in return for royalty payments to Authentic.

The structure gives each partner a different role. Authentic will focus on brand development and intellectual property, while Vince will manage the commercial and operational side of the business. OVO’s existing creative and design functions will remain separate, preserving the streetwear label’s established positioning.

For Vince, the acquisition provides an entry point into the growing international streetwear market while opening additional routes to revenue. The company plans to use its existing infrastructure to support OVO’s expansion in the US, including additional stores and e-commerce development.

Vince also intends to introduce OVO to wholesale through its relationships with major department-store partners. At present, OVO operates 12 stores across Canada, the US and the UK, alongside its global online business.

The deal could also create benefits for Vince’s own expansion plans. Management expects OVO’s Canadian operating infrastructure to provide a platform for opening Vince stores and developing its own e-commerce and wholesale operations in the market.

“We are thrilled to welcome OVO into our portfolio and to partner with Drake and Authentic in building on the brand’s strong foundation to support its next phase of growth,” said Brendan Hoffman, Chief Executive Officer of VNCE. “This transaction also deepens our relationship with Authentic Brands Group, a partner supporting our multi-brand platform strategy to broaden our portfolio of brands, business models, and distribution channels, and drive long-term value for all stakeholders. We are committed to preserving the authenticity and meaningful customer relationships that have driven OVO’s success to date.”

Authentic founder and executive chairman Jamie Salter said: “We are proud to welcome OVO to Authentic and to expand our partnership with VNCE, whose operating expertise makes them an ideal partner to grow the business,” said Jamie Salter, Founder and Executive Chairman of Authentic. “Together, we see significant opportunity to introduce OVO into new categories, channels, and markets while staying true to the creative vision and community that have made the brand so special. The success we’ve had partnering with VNCE gives us great confidence in their stewardship of OVO’s business and we look forward to exploring future opportunities to utilize the VNCE platform.”

Drake added: “We’re just a couple kids from Toronto who started something we believed in, here we are 20 years later, same kids with bigger dreams. Authentic and VNCE are the perfect partners to help us continue to grow,” said Drake.

The transaction is expected to contribute positively to Vince’s financial performance in fiscal 2027. It also comes as the company seeks to broaden its earnings base beyond its contemporary luxury apparel business.

For OVO, the partnership offers a route to scale without abandoning the creative identity that helped establish the brand. For Vince, meanwhile, the acquisition provides a test case for whether its operating platform can support multiple fashion propositions with different customer bases.

The success of the strategy will ultimately depend on how effectively Vince balances operational efficiencies with the independence that has helped OVO build its cultural relevance. If the model works, the OVO deal could become the foundation for further brand additions to Vince’s emerging multi-brand platform.