Smart Packaging and Sustainability Take Center Stage at Labelexpo Europe 2025

This event brought together the packaging community for exactly that purpose: to peer ahead into what’s next.

From keynote presentations that challenged the status quo, to panel discussions diving into materials innovation and supply-chain digitalisation, to live demonstrations of smart-label and end-of-line automation technologies—this event was packed with forward-looking content relevant to brand-owners, packaging developers and manufacturing strategists alike.

In the video below, you’ll see:

• The big shifts shaping the future of packaging: sustainability mandates, consumer expectations and regulatory pressures
• The role of digital print and on-demand customisation in enabling personalised consumer experiences
• Smart packaging technologies (e.g., IoT sensors, QR-enabled engagement, recycling tracking) and how they integrate with supply chains
• Practical take-aways and pilot-case learnings from brand-owners who are already moving from experimentation to scale

Dive into the full video recap of our recent packaging event, where innovators, brand leaders and supply-chain experts converged to explore the next wave of packaging trends—sustainability, digital print, smart labels, and circular-economy design. Whether you attended or missed it, this video brings together the high-energy moments, live demos and actionable insights that matter.